Helping B2B Tech Sales Teams Close More Deals

Win more deals by selling how buyers actually want to buy

Do any of these sound familiar?

Demos that bore instead of sell

Emails that get ignored

Upsells that feel akward or pushy instead of natural

Reps can’t handle objections → get defensive & discount
too quickly

Calls end with “send me the deck” → no next step, no confidence

Reps talk too much, listen to little → miss the real problem

Stalled demos. Silent emails. Awkward upsells. These aren’t just “pipeline problems” — they’re communication problems costing you deals every week. Too busy to fix them?

I help teams turn stalled opportunities into conversations that close with empathy, confidence, and performance that scales.

Why Influence Lab?

At Influence Lab, we teach B2B Tech Sales as a service:

  • Built on trust

  • Driven by curiosity

  • Designed for results

No scripts. No push. Just conversations that close — and feel good doing it.

We’ve done it before. At Perk, one of Spain’s fastest-growing tech unicorns, we helped sales teams achieve:

  • +1845% extra revenue growth in 1 year (€180K → €3.5M)

  • All-time upselling record

  • 500+ salespeople trained globally

We know the struggles: missed targets, stalled deals, untapped potential. And we know how to fix them.

“It was a pleasure working with Patrick and the Influence Lab team. Patrick is an excellent communicator with deep, first-hand sales experience. The session was well-organized, interactive, and engaging, practically reinforcing foundational sales techniques.”

Daniel Rivero - Regional Sales Manager, Lighthouse

“Patrick brings a rare combination of psychology and hands-on execution. He quickly identifies the behavioral patterns that hold salespeople back and turns them into practical, actionable changes. The result was a noticeable shift in performance, directly reflected in stronger upselling outcomes and revenue growth.”

Iris Kastenhuber - Sales Team Lead DACH, Perk

Services

  • 1. Influence Intensive


    Half Day or Full Day Workshop

    A focused session that sharpens skills and creates immediate alignment across your team.

    —> Your team leaves with real tools they can use on the next call

    —> Built around your deals and your challenges

    —> Fast impact

  • 2. Influence in Action


    Modular program · 4-8 weeks · 90 min/week

    For teams that want change to stick. Weekly sessions that build on each other until the behaviour becomes automatic.

    —> Skills get practiced between sessions , progress shows up on real calls

    —> Fits your team's schedule without disrupting the pipeline

    —> You'll see measurable improvement around week four

  • 3. Influence Coaching


    Personalized program + 1:1 coaching

    Fully built around your team's specific gaps. Part training, part coaching — entirely you.

    —> Starts with a deep-dive into where your team is losing deals and why

    —> Combines group sessions with individual coaching where it matters most

    —> Ongoing support, not a one-off — a real partnership

Ready To Boost Confidence & Results?

Book a free 30-minute discovery call — no pressure, just a conversation about where your team is now and where you want to take them.